This book has ever been published without the support of the close well wishers of the author. For this book, I have got unstinted support from my colleagues and the research scholars who are working with me – Ms Archi Garg, Ms Akshita Chauhan, Ms Rekha, Col Nitin Sharma, Mr. Ashok Garg, and Ms Bhawana. The contributions of Dr. Nidhi and Mr. Manish Sharma have been extraordinary, as they helped to identify and connect the missing dots. I am also thankful to my connections & friends from the Management Department of Panipat Institute of Engineering and Technology for their contribution to the book. I also express my gratitude to two Industry Experts who also happen to be my fellow MBA classmates (from the Institute of Management Studies- BHU), Mr. Uday Shankar and Mr. Vinod Rai for their valuable inputs. My wife, Mrs. Sandhya, has been the driving force in all my endeavours and whose contributions are immeasurable, has always believed in me and stood by my side, for which I am eternally grateful.
Prof. (Dr.) S.K.Roy
Prof. (Dr.) S.K.Roy, is a PhD.in Management and has over 14 years of experience as an academician (professor of management) & administrator in reputed private universities of North India. He is a Gold Medalist in Economics & a Silver Medal recipient in Business Management with specialization in Marketing & Advertising from Banaras Hindu University (B.H.U). He has undertaken international assignments as Dean of Academic City, Accra, Ghana which was affiliated to University of Cape Coast & Rector of Blue Crest University College affiliated to University of Winneba, Accra Ghana. Prof. Roy has to his credit three book; four book chapters in Scopus indexed book of Taylor & Francis, 22 research papers, 12 seminars, 10 MDPs & 14 FDPs. He has 8 research scholars under his guidance. His industry experience spans over 22 years across a wide range of companies at Mumbai & other parts of the country. He is presently associated as Dean with Apeejay Stya University since August 2019.