Evaluating the Impact of Digital Marketing on Consumer Awareness and Consumer Behaviour While Seeking Health Care Services    

Authors : 1. Simran Chandwani, Student, IIHMR University; 2. Dr. (Col) Mahender Kumar, Professor, IIHMR University

Publishing Date : 2025

DOI : https://doi.org/10.52458/9789349381018.2025.eb.grf.ch-09

ISBN : 978-93-49381-74-2

Pages : 48

Chapter id : IIHMR/GRF/EB/RAHM/2025/Ch-09

Abstract :

Keywords :

Cite : Chandwani, S., & Kumar, M. (2025). Evaluating the Impact of Digital Marketing on Consumer Awareness and Consumer Behaviour While Seeking Health Care Services (1st ed., p. 48). Global Research Foundation. https://doi.org/10.52458/9789349381018.2025.eb.grf.ch-09

References :

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2. Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism management, 32(6), 1310-1323.
3. Lin, C. L., Lee, S. H., & Horng, D. J. (2011). The effects of online reviews on purchasing intention: The moderating role of need for cognition. Social Behavior and Personality: an international journal, 39(1), 71-81.